Campaigns Targeted to a Specific Date-Time Range

There are times that you want to target campaigns to specific date-time intervals. For example, if you are selling your ad space for specific durations such as monthly, you will need date-time targeting. Another example is the case that you want to change your content based on date-time. That is, you want to schedule the content of your pages and want to show one content for a duration of N days and then the other for M days.

With DynAds Pro, you can target campaigns to specific time ranges by specifying the start and stop date-times for the campaigns. When the active time range expires, the campaign is automatically taken out of rotation. The following image shows the controls for setting the active start and end times of a campaign.

Setting the start and end dates of a campaign in the admin panel

Date-Time based ad rotation

Assume that you want to sell your ad space based on date-time. For example, your advertisers pay a fixed amount to show their ads in a spot for a full month. We assume that you show a single ad per ad spot.

For each ad spot

1. Create a zone in DynAds Pro admin panel corresponding to the spot you are selling.
2. Create the rotation code for each zone (spot), and paste it to your pages where the ad will appear.

For each ad you sold

1. If the advertiser is a new client, create a user account for your advertiser, in the Accounts menu.
2. Create the ad in the Ads menu. Set the owner of the zone to the account of the advertiser. Give a descriptive name to the ad and enter the ad content.
3. Create a campaign for the advertiser. Give a descriptive name to the campaign. In the edit menu of the campaign, insert the created ad to the campaign.
4. Set the Start and End date time of the campaign. That is, the time range the campaign will be active.
5. Go to the Zones menu and insert the campaign to the zone corresponding to the spot(s) the ad will appear.

If there are more than one active ads in a zone at a given time, DynAds Pro rotates the ads based on the criteria you selected during generation of the rotation code. The expired campaigns are automatically taken out of rotation in the zone. If there is no active ad at a given time, DynAds Pro shows ads from the default campaign of the zone. If there is no default campaign at all, it shows the global default ad which was set in the setup program.

Automatically changing content at specific intervals

Assume that you want to display a different content, whether a part of page or whole page itself, automatically at specific time intervals such as every month. And further assume that you have your contents available ready at hand.

By entering the contents into DynAds Pro database and by placing a rotation code into your page, you can easily automate this task.

Assuming that you want to rotate the contents monthly and you have 12 contents available at hand, which are sufficient for one full year, follow these steps to rotate them automatically.

1. For each content you have, create an ad in Ads menu. Enter the corresponding content into the Header HTML field of the ad. After this step you should have 12 ads.
2. Create a campaign for each of the ads in the Campaigns menu.
   • Set the Start and End for the corresponding month. Be sure that the Start time of a campaign is equal to the End time of the previous month's campaign.
   • Insert the corresponding ad to the campaign.
3. Create a zone in the Zones menu of the admin panel. Insert the campaigns created in the previous step into the zone.
4. Go to the Code Generator menu and create the rotation code for the zone. Since, in this application, there will be only one active campaign at a time, you can choose uniform random selection method. Select an access code that is suitable for your content or page.
5. Paste the rotation code into your page where the content will appear.

Then, DynAds Pro will serve the content of the active campaign for one year.

You can always change the active period of the campaigns or add new contents to the zone.